Top tips on successfully producing a West End show!

11 Mar 2015

Theatre Producer Iain Gillie gives his top tips on successfully producing a West End show...

  •  Open and honest collaboration within the creative and production team is essential (everyone needs to get on with each other)!
  • Ask yourself: Who’s the audience? Is anyone going to buy a ticket?
  • ​A sell out in a small theatre is much better than 50% capacity in a big theatre.
  • ​Producing a show is always going to be a huge risk, do EVERYTHING you can to reduce the risk.
  • No one will write about your show unless you ask them, make sure you’ve got a good PR.

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