Theatre Producer Iain Gillie gives his top tips on successfully producing a West End show...

•  Open and honest collaboration within the creative and production team is essential (everyone needs to get on with each other)!
• Ask yourself: Who’s the audience? Is anyone going to buy a ticket?
• ?A sell out in a small theatre is much better than 50% capacity in a big theatre.
• ?Producing a show is always going to be a huge risk, do EVERYTHING you can to reduce the risk.
• No one will write about your show unless you ask them, make sure you’ve got a good PR.